With the growth of “digital natives” and the impact of the epidemic, the population of digital consumers in Mainland China has been increasing rapidly. How should traditional consumer goods enterprises keep up with fast-changing consumer behaviours?

In this recorded webinar, a round table of popular consumer brand and social media leaders sheds light on prevailing trends of social commerce engagement helping brands tap into the digitally-savvy Mainland China marketing, as well as their experience building up their own private traffic channels.